8 DAYS / 7 NIGHTS WITH RENTED CAR IN 4* HOTELS WITH BREAKFAST
DAY 1: BOLOGNA
Day dedicated to arrival and first contact with the city, ideal for settling in and starting to soak up the Emilian atmosphere.
Emilia-Romagna is an Italian region rich in history, culture, and culinary traditions. A land of authentic flavors, it is home to culinary excellences such as Parmigiano Reggiano and balsamic vinegar, accompanied by fine wines like Lambrusco and Sangiovese. The region is also known for its passion for automobiles, with cities like Modena and Maranello being home to Ferrari and other iconic brands. The landscape ranges from gentle hills to fertile plains, with medieval and Renaissance art cities, castles, and picturesque villages. A journey through Emilia-Romagna is an immersion in flavors, art, and mechanical excellence — perfect for those who love culture and good food.
Arrival at the airport and, after collecting your rental car, departure to the hotel in Bologna.
Overnight stay in Bologna.
DAY 2: BOLOGNA
Spend the day exploring Bologna, the capital of Emilia-Romagna. You can choose from the suggested activities to make the most of the city and discover its most charming corners.
Bologna
Bologna, the cultural and gastronomic heart of Emilia-Romagna, enchants visitors with its long porticoes—unique symbols of hospitality and style—and the medieval towers that dominate the city skyline. Here, culinary tradition is a true art: from tortellini to ragù, every dish tells a story of authentic flavors and passion.
Suggested experiences:
Guided tour of Bologna’s historic center
Discover the hidden treasures and architectural wonders of Bologna with an expert guide. Walk beneath the characteristic porticoes, visit Piazza Maggiore, the Fountain of Neptune, and the iconic Two Towers, immersing yourself in the history and lively atmosphere of this university city.
Food Walking Tour in Bologna
Guided walk through historic markets and artisan shops, with tastings of typical products such as tortellini, mortadella, and lasagna, accompanied by a glass of Lambrusco.
Wine Tasting in Bologna
Discover the aromas and flavors of the Bologna hills with a refined guided tasting of local wines. In a historic wine shop or winery, an expert sommelier will lead you on a sensory journey through native grape varieties.
Guided visit to the Ducati Museum
Immerse yourself in a passion for engines with a guided visit to the Ducati Museum, a true temple dedicated to the famous Emilian motorcycle brand. Discover the history, innovation, and design that have made Ducati a global icon of two wheels—an engaging experience for enthusiasts and curious visitors alike.
Overnight in Bologna.
DAY 3: MARANELLO, FERRARA , BOLOGNA
For the third day of the itinerary, departing from Bologna, some places and activities in the surrounding area and in the heart of Emilia-Romagna are suggested as simple visit tips. Depending on your interests and curiosity, you can choose between the experiences offered in Maranello, home of Ferrari and a symbol of Italian automotive excellence, or in Ferrara, an elegant Renaissance city of art. The suggested stops offer the opportunity to discover historic villages, flatland landscapes, art cities, and a rich cultural and gastronomic heritage.
Maranello
Maranello, in the heart of Emilia-Romagna, is universally known as the city of Ferrari. It is home to the iconic factory of the world’s most famous automotive brand and the Ferrari Museum, which tells the legend of the Prancing Horse through historic cars, trophies, and technological innovations. But Maranello is not just about engines: the surrounding area offers rolling hills, food and wine traditions, and the chance to enjoy authentic experiences combining taste and speed.
Ferrari Museum Maranello
Discover the myth of the Prancing Horse at the official museum: an exciting journey through historic cars and contemporary models, trophies, and multimedia installations. Relive the great victories of the Scuderia and get to know Enzo Ferrari’s vision up close, thanks to interactive spaces and Formula 1 simulators that will make you feel like a driver for a day.
Ferrari or Lamborghini Test Drive
Make a dream come true: drive a Ferrari or a Lamborghini along the roads of Maranello and the winding hills of Modena. With the assistance of a professional co-driver, you will experience all the adrenaline and charm of a sports car drive in complete safety.
Ferrari Tour and Balsamic Vinegar Tasting
Enjoy a full day immersed in the Ferrari legend and Modena’s famous “Black Gold.” This extraordinary tour will take you to the Ferrari Museum in Maranello and into the heart of the Food Valley to discover the ancient tradition of one of Italy’s finest products.
Ferrara
A Renaissance city framed by imposing ancient walls, Ferrara captivates visitors with the majestic Estense Castle and the Palazzo dei Diamanti, a unique masterpiece of Renaissance architecture. Its historic center, rich in noble palaces and elegant squares, combined with tree-lined avenues and a tranquil atmosphere, offers the perfect setting for relaxing walks through history and timeless beauty.
Guided Tour of Ferrara
Accompanied by an expert guide, stroll through the historic center, a UNESCO World Heritage Site, and immerse yourself in the refined atmosphere of a city rich in history. Discover charming squares, magnificent noble palaces, and hear fascinating stories that have inspired great artists and writers over the centuries.
Cycling Tour of the Walls of Ferrara
Explore the impressive Renaissance walls that surround the city by bicycle, riding among historic bastions, evocative gardens, and panoramic views of the peaceful Ferrarese countryside. An active and immersive experience at the heart of history and nature.
Overnight stay in Bologna.
DAY 4: RAVENNA, MODENA, BOLOGNA
For the fourth day of the itinerary, departing from Bologna, several places and activities in the surrounding areas and in the heart of Emilia-Romagna are suggested as simple travel tips. Depending on personal interests and curiosities, it is possible to choose among the proposed experiences in Ravenna, renowned for its extraordinary UNESCO-listed mosaics and its rich historical past, or in Modena, an elegant Renaissance art city and the home of Ferrari, a symbol of Italian automotive excellence. The described stops offer the opportunity to discover historic villages, flatland landscapes, art cities, and a rich cultural and gastronomic heritage.
Ravenna
Ravenna, famous for its extraordinary Byzantine mosaics, is a city rich in history and art. Its churches and monuments tell the story of a glorious past as the capital of the Western Roman Empire and later of the Byzantine Exarchate. Walking through its streets, you will discover masterpieces such as the Basilica of San Vitale and the Mausoleum of Galla Placidia, true treasures of early Christian art, along with a lively cultural atmosphere and a charming historic center.
Visit to the mosaics of Ravenna
A unique journey through the Byzantine masterpieces of the Basilica of San Vitale and the Mausoleum of Galla Placidia, both UNESCO World Heritage sites. A specialized guide will lead you through one of the most important ancient art sites in the world.
Romagna Piadina Workshop
Take part in an authentic and engaging workshop with the azdore of Romagna, guardians of the local culinary tradition. You will learn how to prepare the perfect dough and roll out the piadina using the traditional technique, achieving the ideal thickness for a fragrant and flavorful result.
Modena
Modena, the beating heart of Emilia-Romagna, is renowned for its artistic, cultural, and gastronomic heritage. World-famous for its culinary excellence, Modena is the birthplace of Traditional Balsamic Vinegar, Parmigiano Reggiano, and legendary sports cars such as Ferrari and Maserati. A vibrant city that blends tradition and innovation, perfect for those wishing to immerse themselves in Italy’s authentic art, history, and flavors.
Guided tour of Modena’s historic center
Discover Modena’s architectural wonders with an expert guide who will lead you through squares, churches, and monuments. Visit the Cathedral, a Romanesque masterpiece and UNESCO World Heritage site, and climb the Ghirlandina Tower for panoramic views of the city.
Traditional Balsamic Vinegar of Modena tasting
Visit a historic vinegar cellar and discover the artisanal production process of Traditional Balsamic Vinegar. Taste different aged varieties and be amazed by the complexity and richness of this unique product.
Enzo Ferrari Museum
An immersive experience that tells the story of the legendary Enzo Ferrari and the evolution of the Prancing Horse myth. Inside the spectacular yellow structure shaped like a car hood, you will find iconic cars, multimedia exhibitions, and an engaging narrative about the founder’s life.
Visit to Luciano Pavarotti’s birthplace
For music lovers, a visit to the birthplace of the famous Modenese tenor offers insight into his life, career, and the musical legacy he left to the city.
Visit to Albinelli Market and local lunch
Explore Modena’s historic market, an authentic place to discover fresh products and local specialties. Meet producers and food artisans and experience the lively atmosphere of the city’s gastronomic heart. After the tour, enjoy lunch featuring traditional regional dishes.
Overnight stay in Bologna.
DAY 5: BOLOGNA, PIACENZA
Departure from Bologna towards Piacenza. Arrival and hotel accommodation for check-in.
An art city with an elegant historic center, Piacenza preserves important medieval and Renaissance landmarks, such as Piazza Cavalli and Palazzo Farnese. Located between Emilia and Lombardy, it is also renowned for its food and wine traditions and the landscapes along the Po River.
Overnight stay in Piacenza.
DAY 6: PIACENZA
Dedicate the day to exploring Piacenza, an Emilian city with a historic center rich in art and tradition. The day is designed to be enjoyed in complete freedom: you can independently choose among the recommended experiences, organizing your time according to your interests, whether strolling through the city streets, visiting cultural sites, discovering local markets, or enjoying a gastronomic break with the typical flavors of the area.
Piacenza
Situated along the banks of the Po River, on the border between Emilia and Lombardy, Piacenza is an elegant and welcoming city that surprises visitors with its rich historical and artistic heritage and its food and wine traditions. Walking through the historic center, you will encounter scenic squares, Romanesque churches, and Renaissance palaces that tell the story of the city’s past, once a crossroads of trade and the residence of the Farnese dukes.
Guided tour of the historic center of Piacenza
A walk through the most characteristic streets of the city, with stops at Piazza Cavalli, the heart of Piacenza, the Romanesque Cathedral, the Basilica of Sant’Antonino, and the elegant Renaissance palaces that recount centuries of history and power.
Street Food in Piacenza
Discover Piacenza in an authentic way with a street food tour that will take you through hidden alleys and charming squares of this surprising city overlooking the Po River. Along the way, you will taste typical Piacenza specialties directly from historic shops, markets, and small local eateries in the center, from the famous Piacenza DOP cured meats to cheeses, accompanied by local wines. A journey through authentic flavors and genuine atmospheres that reveal the true soul of the city.
Palaces and museums of Piacenza
Entrance to Palazzo Farnese, a sumptuous ducal residence that houses the Civic Museums: a journey through art collections, archaeological finds, and monumental halls, including the impressive Hall of Frescoes and the famous Etruscan Liver, a very rare bronze artifact linked to ancient cults.
Tour following the traces of the Farnese family
A thematic itinerary dedicated to the powerful Farnese family, who transformed Piacenza into a lively cultural and artistic capital of the Renaissance, leaving an indelible mark on the city’s architecture, art, and collective memory.
Overnight stay in Piacenza.
DAY 7 – PARMA,PIACENZA
Dedicate the day to exploring Parma, departing from Piacenza, an Emilian city with a historic center rich in art and tradition. The day is designed in complete freedom: you can always independently choose from some of the proposed experiences, organizing your time according to your interests, whether strolling through the city streets, visiting cultural sites, discovering local markets, or enjoying a gastronomic break with the typical flavors of the area.
PARMA
In the heart of its refined historic center, you can admire masterpieces such as the splendid Romanesque Cathedral and the Baptistery, jewels of medieval art. As the capital of Italian gastronomy, Parma is the birthplace of world-famous delicacies such as Parma Ham and Parmigiano Reggiano, symbols of an outstanding culinary tradition.
Cultural walk in Parma’s city center
Accompanied by an expert guide, explore the historic heart of the city and discover curious anecdotes and legends linked to this elegant and cultured city, beloved by musicians and food lovers.
Visit and tasting at a Parmigiano Reggiano dairy
Discover the secrets of the King of Cheeses. Follow the production process from milk to aged wheels, visit the impressive aging rooms, and conclude with a guided tasting of different maturations of Parmigiano Reggiano, paired with honey and balsamic vinegar.
Parma Ham tour with tasting
Immerse yourself in Parma’s tradition with a visit to a ham factory. Learn about the production stages of the famous PDO Parma Ham and be captivated by the aromas of curing. The visit ends with a tasting of thinly sliced ham, artisanal bread, and a glass of local wine.
Food Valley e-bike tour
Enjoy a unique experience in the Food Valley with an e-bike tour through charming rural landscapes, stopping at iconic places of local food and wine traditions.
Guided visit to a winery in the Parma Hills
A panoramic experience among the gentle vineyards of the Parma Hills, perfect for discovering local wines in a relaxed and authentic setting, from vineyard to bottle, immersed in the aromas and flavors of the region.
Overnight stay in Piacenza.
DAY 8 – PIACENZA
We have reached the last day of the itinerary. After breakfast, departure for the recommended airport, vehicle return, and boarding for the return flight.
WARNING: Only customers who arrive at the car rental office within a maximum of 59 minutes from the time indicated in the NOTES will be able to pick up the car. Late arrivals may result in the loss of the car rental service, which could mean no vehicles are available or additional on-site charges at the customer’s expense.
Documents required at the car rental desk:
This itinerary is a suggestion to allow Guests to enjoy a complete journey discovering the destinations included in the program. No assistance services are included in the price. Guests may decide the duration of their vacation independently.
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I
ntroduction
This Statement of Privacy and Protection of Personal Data applies only to the company VIAJOW OPERADORA DE TURISMO LTDA, which is a Brazilian organization aware of the importance of privacy and protection of personal data. We are a company that promotes the sale of services and products aimed at national and international tourism, both leisure and corporate, selling transport (land, air and sea), accommodation and entertainment services.
Indeed,by virtue of the business activity carried out, the company ends up receiving, processing and handling information, both from individuals and companies.
In relation to individuals, as a rule, the company will have access to registration information, which may be provided by the holder or searched in research systems available in the market or by public bodies or even available on the world wide web. You may have access to data listed as sensitive by current legislation, depending on the product or service contracted with VIAJOW.
On account of this administration of information protected by legislation, it provides this Privacy and Personal Data Protection Declaration and explains the operation and degrees of protection implemented within the company.
This Statement of Privacy and Protection of Personal Data expresses our commitment to the treatment of personal data collected by VIAJOW in a responsible, ethical manner, in line with our principles and values and, especially, in accordance with the rules of Law No. 13,709/2018 ( General Law for the Protection of Personal Data - “LGPD”) and other applicable legislation in force.
By using our services, you agree to the rules for handling your information as described in this Privacy and Personal Data Protection Statement.
As stated above, VIAJOW will have access to information of individuals, in order to provide services for which its corporate purpose is aimed. Such information may even be on the list of sensitive information brought by the legislation
This information will be shared between partners and service providers contracted by VIAJOW, both nationally and internationally, in order to facilitate the acquisition and enjoyment of the contracted services. Sharing may occur, depending on the services contracted with VIAJOW, including on social networks.
VIAJOW, when it comes to sharing information with service providers (national and international) that are part of the service package purchased by the interested party, is subject to the data protection policy of each policyholder, in this particular, and the holder must consultation with such rules, when the situation so requires.
VIAJOW is not responsible for the manipulation, treatment and sharing of data carried out by VIAJOW service providers, nor for the misuse of information considered sensitive by the collector, since the intermediary service providers are the consumer’s choice.
We recommend that our consumers analyze the policy of the chosen service providers and in the event of conflicting points or the need for adaptations, they must expressly communicate any need for adaptation.
If you have any questions about this Statement of Privacy and Protection of Personal Data, please contact our Person in Charge/DPO, ANDRE DIAS ANDRADE, through the following electronic address: <andre@ada.adv.br>;
Summary of the Statement of Privacy and Protection of Personal Data This Privacy and Personal Data Protection Declaration informs that VIAJOW collects, manipulates and shares registration data, data labeled by legislation as sensitive, as well as financial and trend data.
In terms of legislation, we inform you that when working with personal data we store and share it in the ways specified below. We also inform you that we will share information with third parties and that in order to obtain the data processing policy of these third parties, they must be contacted for more information or clarification on this topic.
See sections of this statement below:
· What types of personal data we can handle;
· How we process personal data
· How we use personal data
· What legal grounds do we use to process personal data
· To whom we disclose personal data
· How we protect personal data
· How long we keep personal data
· What are your rights?
· Claims
· Changes to this Privacy and Personal Data Protection Statement
What types of personal data we can handle;
The personal data that we can handle are registration data, data related to professional life, financial data, which may include: your name; age; birth date; nationality, sex; email address; home address; Country of Residence; lifestyle and social circumstances (eg, your hobbies); family circumstances (eg, your marital status and dependents); details about employment or past employment and education (eg the organization you work for, your title and your educational details); financial and tax information (eg, your income and tax residency); your postings on blogs, forums, wikis and any other social media applications and services; claim details; details of how you use products and services; details of how you like to interact and other similar information.
The personal data that we handle for third parties may include sensitive personal data, which is defined by law as personal data about racial or ethnic origin, religious conviction, political opinion, membership of a trade union or organization of a religious, philosophical or political nature, given that relating to health or sex life, genetic or biometric data, when linked to a natural person. In this way, we can manipulate details about health and sexual orientation.
The types of personal data and special categories of personal data that we handle may vary depending on the services contracted with VIAJOW. In some rare circumstances, we may also collect other special categories of personal data about you, either because you provide this data to us or because we are required to collect it as a result of legal requirements imposed on us.
How do we process personal data?
We collect personal data. As a rule, all data handled by us are provided by the consumer of our services, who may be the data subject or someone who speaks for him. Indeed, we handle personal data in the course of our provision of services to our customer. In rare exceptions, we may collect or obtain such data because you provide it to us or because it is publicly available. However, on these occasions, data will be collected as a result of some specific demand from our customers. How we use personal data The use of personal data by our company specifically meets the command of the recipient of the provision of services. VIAJOW does not use personal data for its own purposes. What legal grounds do we use to process your personal data We are required by law to establish in this document the legal grounds for processing personal data that may be manipulated as a result of service provision contracts signed by VIAJOW, mainly related to the legal hypotheses defined by the LGPD. As a result, your personal data will be processed in the following cases: (a) observation of applicable legal and regulatory obligations that may require the collection, storage and sharing of your personal data in order to comply with legal and regulatory provisions, such as (i) record keeping for tax purposes or providing information to a body public or law enforcement agency; (ii) compliance with labor and social security obligations; (iii) compliance with anti-corruption, money laundering, fraud and irregular conduct obligations. (b) to perform any contract, as well as to provide our services to you or our customer. (c) to regularly exercise our rights, for example, to exercise our right of defense in any judicial or administrative proceeding. (d) protection of your life or physical safety or that of a third party; (e) protection of your health.
Likewise, sensitive personal data will be processed in the following cases:
(a) When necessary to comply with applicable legal or regulatory obligations that may require the collection, storage and sharing of your personal data in order to comply with legal and regulatory provisions, such as (i) maintaining records for tax purposes or providing information to a public body or law enforcement agency; (ii) compliance with labor and social security obligations; (iii) compliance with anti-corruption, money laundering, fraud and irregular conduct obligations.
(b) protection of your life or physical safety or that of a third party.
(c) guardianship of health.
(d) to regularly exercise our rights, for example, to exercise our right of defense in any judicial or administrative proceeding.
(e) guarantee of fraud prevention and its security, in the processes of identification and authentication of registration in electronic systems.
To whom we disclose your personal data
VIAJOW never discloses personal data on its own. Any disclosure will result from the provision of services and preceded by a prior analysis of the authorization taken by the service holder, which will be taken together with the formalization of the contract for the acquisition of VIAJOW products or services.
How we protect your personal data
We use a number of physical, electronic and managerial measures to ensure that your personal data remains secure, accurate and up to date. These measures include:
· Education and training of responsible staff so that they are aware of our privacy and data protection obligations when dealing with personal data;
· Administrative and technical controls to restrict access to personal data, subject to the need for knowledge;
· Technological security measures, including firewalls, encryption and antivirus software;
· Physical security measures, such as employee security passes to access our facilities.
Although we use appropriate security measures, once we receive your personal data, the transmission of data over the internet (including via email) is never completely secure. We strive to protect your personal data, but we cannot guarantee the security of data transmitted to or by us.
Aiming at the proper protection and treatment of your personal data in accordance with the LGPD, in addition to other applicable laws, we are committed to:
· Adopt security, technical and administrative measures to protect personal data from unauthorized access and from accidental or unlawful situations of destruction, loss, alteration, communication or any form of inappropriate or illicit treatment;
· Keep a record of personal data processing operations carried out, especially when based on legitimate interest;
· Communicate, within a reasonable period, to the National Data Protection Authority and to the holder of the occurrence of a security incident that may cause significant risk or damage to the holders;
· Use systems for the processing of personal data that are structured in order to meet security requirements, standards of good practices and governance and the general principles provided for in the LGPD;
· Deleting personal data after the end of its treatment, within the scope and technical limits of the activities, authorized for conservation for the purposes provided by law; and
· Observe the guidelines, rules and regulations issued by the National Data Protection Authority (ANPD).
How long will we keep your information?
We will keep your personal data on our systems for the longer of the following periods:
(i) as long as necessary for the relevant activity or services;
(ii) any retention period required by law;
(iii) the end of the period in which disputes or investigations in relation to the Services may arise;
(iv) as long as your consent is valid, in the applicable cases;
(v) pursuant to current legislation.
Your rights
You have several rights in relation to your personal data, which can be exercised at any time, free of charge, through a request registered by you to our DPO / Person in Charge, who responds by the following email: ANDRE DIAS ANDRADE <andre@ada .adv.br>;
In particular, you have the right to:
· Obtain confirmation that we are processing your personal data and request a copy of the personal data we hold about you;
· Asking us to update the personal data we hold about you or to correct data that you feel is incorrect or incomplete;
· Withdraw the consent granted to the processing of your personal data, as well as request its deletion (to the extent that such processing is based on consent);
· Request the portability of the personal data we have about you to another supplier of products or services, provided that commercial and industrial secrets are respected, as well as applicable confidentiality;
· Obtain information about who we share your data with;
· Request that your personal data that you understand as unnecessary, excessive or treated in disagreement with the LGPD, be anonymized, blocked or eliminated;
· Request the review of decisions made solely on the basis of automated processing of personal data.
To exercise any of your rights, or if you have other questions about the use of your personal data, please contact our DPO / Person in Charge via the following email: ANDRE DIAS ANDRADE, <andre@ada.adv.br> ;
Claims
If you are not satisfied with the way we handle your personal data or with any question or request related to your privacy, you can forward your complaint or request to our DPO/Person in Charge via the following email: ANDRE DIAS ANDRADE, <andre @ada.adv.br>;
Changes to this Privacy and Personal Data Protection Statement
We may modify or amend this Privacy and Personal Data Protection Statement from time to time.
Therefore, we encourage you to periodically review this Statement to be informed of how we are protecting your information.